How the adpack technology works
Our very own adpack software uses the technology of facial-recognition to determine what is shown on screen. We put an emphasis on the protection of private user data.
Our system and software
Professional display with optical sensor. Recognition of audience (quantity, age, gender, length of stay/view through rate) in front of the screen via optical sensor – only metadata gets collected. Broadcasting target-group relevant commercials and editorials on screen.
Our online platform
Saving data on audience and transmission of commercials. Feedback on data and updating content/real-time advertising campaigns. Evaluation of customer flows regarding quantity, age, gender and length of stay/view through rate.
Key features
This set of core features makes the adpack technology unique:
Programmatic Approach
We provide real time analytical and demographical data, that enables an option of real-time bidding in digital-out-of-home.
Real Time Targeting
We help brands and agencies to create real-time targeted interactive projects for different age and gender audience groups.
Audience Measurement
We make your digital-out-of-home audience clear and easy to define, just like online. Measure your audience by using face recognition.
Detailed Reporting
With our backend you are able to monitor your campaigns in real-time and evaluate them effectively.
Customer Analytics
We provide detailed and reliable evaluations of your audience.
SECURED PRIVACY
Our system has been checked and approved under data protection law.